Came across this great Ford Ad from the 50’s.  Watch and then read on…

Ok, now that you have watched let’s review. Below is an excerpt from the Ad:

‘… Like so many people these days we live in the suburbs and Dave needs the car everyday for business. When he was gone I was practically a prisoner in my own home.  I couldn’t get out to see my friends, couldn’t take part in the PTA activities, well I couldn’t even shop when I wanted to. I had to wait until Thursday night after Dave brought the car home. But that’s all changed now. Three weeks ago we bought another Ford: the new, low priced, Customline Victoria . . . It’s a whole new way of life! Now I’m free to go anywhere, do anything, see anybody anytime I want to. It’s just good common sense…’

Let’s take a look at the underlined areas:

Like so manywe live in the suburbsWhen he (Dave) was gone I was practically a prisoner in my own home’  – How ironic that Ford points out how isolating the suburbs are when they themselves were a big reason and proponent of the suburbs.

‘I couldn’t get out to see my friends, couldn’t take part in the PTA activities, well I couldn’t even shop when I wanted to.’  Great!  Here it is only the 1950’s and Ford has discovered & identified the major problems with living in sprawl!  Now the problem can be solved…time to bring back Traditional Neighborhood Development (TND)???????

Nope. So their solution of course is . . . But that’s all changed now. Three weeks ago we bought another Ford:…It’s a whole new way of life! Now I’m free…It’s just good common sense’

It’s taken 60 some years but thankfully just good common sense is returning with more sustainable, walkable, compact, diverse, transit oriented Neighborhoods, Towns, & Cities.

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