Here’s an inspiring story

that will make you want to buy some land

and create a community tailored around your passions!

The South Main Story


When Jed Selby (at the age of 24 at the time) realized that the 41-acre parcel separating Buena Vista from the Arkansas River was on the market, a plan quickly started to evolve. He contacted his sister Katie and the two began brainstorming about a world-class whitewater park and environmentally friendly development. These two visionaries saw the opportunity to create a design that kept the river corridor open to the public and available to river enthusiasts everywhere. They also saw the potential to create a community designed around getting people out of their cars and talking to their neighbors during their walk to the market, coffee shop or kayak wave. Before them lay an opportunity to bring to life the type of community where people could walk to fulfill all of their daily needs.

They discovered The New Urbanism and quickly realized that its architecture and design aspects would be efficient and effective at creating the walkable, pedestrian friendly community they envisioned. Tree-lined streets, mixed-use residences, green building and a conscientious land-use design were elements of New Urbanism that truly spoke to Jed and Katie. They made a commitment to visualize, design and build South Main on these principles.

–  The Heart of the community – The Arkansas River  –

Since the project’s inception, South Main has helped to take the Arkansas River and make it an unparalleled community amenity. A century ago the river was viewed primarily as an industrial resource, and a garbage dump occupied the site of what is now South Main. Today more than a mile of new trails wind through the riparian corridor, and in-channel improvements create world class kayaking opportunities, pools and eddies for fishing, and beaches for summertime relaxation.

–  The Master Plan  –

The 41 acre community will contain 315 units on 200 lots. The project  includes single family & multi-family housing, shops & restaurant, offices, all with the river as their focal point. Among the planned amenities are a central river-front park, civic site, and a multi-use white water park.

To learn more about South Main and its story spend some time at their website:


Images & story taken from the South Main website

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